Top 5 Beauty Retail Apps on Android in Denmark: Q1 2025

In the first quarter of 2025, the performance of the top beauty retail apps on the Android platform in Denmark showcased interesting trends. This analysis is based on data from Sensor Tower, providing insights into downloads and active user engagement.

Club Matas from Matas Operations A/S saw fluctuating download numbers, starting the quarter at 703 and dipping to 400 by mid-January. However, downloads picked up again, reaching 781 in early February and stabilizing around 638 by the end of March. Active users also experienced a decline from 16.8K to 11.7K by the end of the quarter.

RITUALS - Cosmetics maintained a steady download rate with a slight increase towards the end of the quarter, peaking at 337 in late March. Active users showed a similar trend, starting at 1.4K and increasing to 1.3K by the end of March.

Lyko experienced a gradual decrease in downloads from 279 at the start to 166 by the end of March. Unfortunately, there was no active user data available for this app.

For ЛЭТУАЛЬ: косметика, парфюмерия, downloads peaked at 330 in mid-February before dropping to 112 by the end of March. Active users followed a similar pattern, increasing to 496 in mid-February and then declining to 313 by the end of the quarter.

Lastly, Sephora - Make-up, Beauty had a consistent number of downloads, starting at 213 and ending with 88 by the close of March. Active users remained relatively stable, with a slight peak at 1.7K in early March before settling at 1.5K.

For more detailed insights and data, visit Sensor Tower's website.